NSF NCAR

If you work at or with NCAR or UCAR, you already know how important our research is. But how well do the public, policymakers, potential collaborators in academia and the private sector, and other stakeholders understand our value?

This is at the heart of our branding efforts. Strengthening and elevating our brand helps people discover our many projects, resources, and research outcomes. From accessing the code for one of our community models, to signing up for a workshop or downloading data stored in one of our archives, we want people to understand that our research and services are part of the same organization. As we build stronger recognition for all we have to offer, we also build support for making sure that NCAR and UCAR continue to thrive.

If you have questions, please email us at designhelp@ucar.edu.

Colors, graphic elements & fonts

Together, these features create a cohesive look for the organization. For more information or to ask questions, contact designhelp@ucar.edu.

Colors

UCAR Green

UCAR Green

The primary UCAR color. Should be used prominently on UCAR materials. It can be used for text or background color.

PMS 3557 C
RGB 0.121.124
HEX/HTML 00797C
CMYK 100.5.43.25

NCAR Blue

NCAR Blue

NCAR's primary color. Should be used prominently on NCAR materials. It can be used for text or background color.

PMS 2152 C
RGB 26.101.143
HEX/HTML 1A658F
CMKY 92.44.13.22

Deep blue

Deep Blue

The main secondary color. It can be used for text or background color on both UCAR and NCAR materials.

PMS 280 C
RGB 1.33.105
HEX/HTML 012169
CMKY 100.85.5.22

Highlight Green

Highlight Green

Should be used to highlight important headlines and icons but should never be used as a background or large color field.

PMS 3570 C
RGB 168.199.0
HEX/HTML A8C700
CMKY 30.0.90.0

Cool gray

Cool Gray

Should be used for text, icons, and when a dark background color is needed. Lighter grays can be used as needed.

PMS COOL GRAY 11 C
RGB 83.86.90
HEX/HTML 53565A
CMYK 44.34.22.77

Background blue

Background Blue

Should be used as an alternative to white as a background or large color field.

PMS 2707 C
RGB 195.215.238
HEX/HTML C3D7EE
CMYK 20.6.0.0

Graphic elements

UCAR Connectors

UCAR Connectors

This graphic element can be used to add interest to large background areas but should not be used if the information overlaying the background is complex. The graphics should be subtle and not affect legibility. Do not use the UCAR Connectors with NCAR content.

Download connectors
NCAR waves

NCAR Waves

This graphic element can be used to add interest to large background areas but should not be used if the information overlaying the background is complex. The graphics should be subtle and not affect legibility. Do not use the NCAR Waves with UCAR content.

Download waves

Fonts

Poppins characters

Poppins OTF

Poppins OTF is to be used for all header and body text.

Download
Cormorant characters

Cormorant TTF

Cormorant TTF is to be used for fine print and asterisk or other footnote notations.

Download

Templates

Get access to our library of templates, including PowerPoint, Google Slides, Word documents, and more. 

Download templates

Logos

All subgroups within NCAR and UCAR, including UCAR’s community programs, should use one of the approved logos as their primary visual identifier. The use of a common icon, typeface, and layout relates all of our organization’s diverse groups to one another. For more guidance on how to correctly use the logos, please reach out to the Comms Office.

Email us

NSF lockup logos

These logos should be used to ensure NSF is properly credited for its funding of NCAR.

Download

UCAR logos

These logos should be used for crediting UCAR-only work that does not involve NCAR.

Download

Contemporary lab logos

NCAR and UCAR labs, programs, and offices can identify themselves with a customized version of the contemporary logos.

Download