If you work at or with NCAR or UCAR, you already know how important our research is. But how well do the public, policymakers, potential collaborators in academia and the private sector, and other stakeholders understand our value?
This is at the heart of our branding efforts. Strengthening and elevating our brand helps people discover our many projects, resources, and research outcomes. From accessing the code for one of our community models, to signing up for a workshop or downloading data stored in one of our archives, we want people to understand that our research and services are part of the same organization. As we build stronger recognition for all we have to offer, we also build support for making sure that NCAR and UCAR continue to thrive.
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